What's wrong with that?
Indeed. At the time (around Shrek 1) Disney was pretty shite. What with Cinderella 2, Goof Troop 2, Little Mermaid 2, Jungle Book 2 etc. all coming out straight-to-video, it was apparent that they were creatively bankrupt and cannibalizing their old properties for their sentimental value even more than usual. The old fairy-tale princess and hero shtick hadn't been revitalized in the "disney princesses" line of products yet and the Disney brand was losing relevance and growing more stale by the minute.






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