The only real mistake Sega made, from where I see it, was by saying "there's nothing the fans can do about it" in regards to the comic. Two problems with that.
One...they are wrong. The fans could decide to say "Take that spike blue rodent of yours and shove it up your ass!" and then decide to walk away from the series completely. Essentially, screwing both the game and the comic because Sega decided to be a complete douche to the fans. Technically, they ARE right that the fans could do nothing about which creative direction the comic goes, but they could have been more tactful with it. Come to think of it...didn't Adam Orth get fired from Microsoft for telling gamers to "deal with it" in a very similar manner?
Two...they're doing it wrong in regards to the comic. By that I mean they're treating the comic as an advertising medium first rather than as entertainment first. The comic can work wonders as a means to advertise, but only if it is entertaining and engaging...AND if the the fans can become vested in it. Sega should probably ask another company that nearly screwed themselves over when THEY tried to use an alternate medium as advertisement first and nearly killed a popular franchise when they did. That company...was HASBRO!
See...Hasbro during G1 Transformers tried to use the movie as a means to bring in the new line of characters and toys and say goodbye to some of the older ones. Unfortunately, when one of the characters they killed off in the movie was OPTIMUS PRIME, a lot of fans did the Peter Griffin "DONE!" and walked away. Hasbro didn't realize that the fans were vested in a lot of the characters, including the fact that many saw Optimus as pretty much the face of the franchise. Just imagine what would happen if Game Freak decided to get rid of Ash's Pikachu in the anime and you get the idea. So...Hasbro had to figure out a way to revive Optimus and get those fans back.
Sega's making the same mistake here. A lot of the fans, especially the "old school" fans they were trying to draw back, are pretty much vested in the idea of Sonic and Sally being a couple since a lot of those fans are still fans of the old SatAM series. (This message board is proof of that!) In fact, by trying to reset Sonic ALL the way back, they basically screwed Sonic over because they tried to retcon a lot of the more significant and (in my opinion) important character developments in Sonic. Sonic as a hero is great...but Sonic as someone who can be like a brother to Tails and can still find time to have a relationship is a more well rounded character instead of a two-dimensional trope.
Actually...Sega should just step back and let Ian do his own thing with the comic. People liked "Sonic Other-M" because he could tell a relatively good story while still remaining faithful to the source material. Hell...I thought playing off when Knuckles was a villian in Sonic 3 to make him a villian in Other-M was pretty clever. The only reason people hate Ian right now is because even I could tell there was a story Ian WANTED to write...but Sega isn't letting him. Worse yet...this seems to be coloring people's view of the old Other-M comic since I've seen those who once liked the comic now badmouthing it.
I think the fans will come around once the story becomes more cohesive. Yes, like bwrosas said there will still be those who aren't satisfied, but overall I think if Ian can be allowed to write the story he was trying to write without Sega sticking their nose in that the comic will be better off as a result and the fans will like it more.













